1. Introduction In the contemporary internet-driven economy, digital marketing encompasses the strategic promotion of products, services, and brands through various online channels to connect with target audiences. As we navigate 2025, this landscape is increasingly shaped by sophisticated technologies and evolving consumer behaviors. The digital marketing sphere now moves beyond simplistic targeting methods, embracing contextual […]

Introduction In the bustling digital marketplace of 2025, achieving online visibility is paramount for any organization aiming to connect with its audience. Search Engine Optimization (SEO) remains the cornerstone of this effort, serving as the critical process for enhancing a website’s presence in search engine results pages (SERPs) like Google.1 With nearly 70% of all